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What Actually is our Ambition as a Club?

Discussion in 'Celtic Chat' started by Liam Scales, Aug 2, 2025 at 8:02 AM.

  1. neilly1987

    neilly1987 Gold Member Gold Member

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    To be the best in Scotland and make loads of money.
     
  2. Mr Shelby

    Mr Shelby Moderator Moderator Gold Member

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    I don't think we have any.

    If we did there wouldn't be £70m + in the bank and a majority shareholder worth £2.5bn who doesn't invest his own money.

    As others have said, to be ahead of the Huns. And we've allowed them now to get to a position where within 1 or 2 transfer windows the power balance could easily switch. Thanks to our reactive board.

    I'm done with it tbh. We should be so much more comfortable than we are squad wise and just stricture wise in general. Money sitting there gathering dust and zero transparency about what we plan to do with it.

    Zero transparency about anything tbh, period. Right down to 90 second long youtube videos of a guy setting out cones with Rodgers saying good morning, before asking you to pay for Celtic TV to see the rest. Its constant take take take with very little give. In such a climate as this one, they have absolutely no regard for the fans. Just geez the money and shut up.
     
    Last edited: Aug 2, 2025 at 10:06 AM
    TheHappyLoss likes this.
  3. The Crow

    The Crow Gold Member Gold Member

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    Update just thought of more


    To have the Cleanest Stadium in Britain


    To hide money in secret islands in the Bahamas


    Buy players for low prices and sell them for high value

     
  4. Skelleto

    Skelleto

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    Probably the case but i am confident that they want a rangers that id on our level that takes titles of us.

    Why? Because that makes our titles won much more enjoyable and takes the focus on europe away to some extent.

    They only used the huns demise as a oppurtunity to stockpile cash so we can stay slightly ahead when they eventually got their act together.

    I think it surprised them that the huns got bought

    Skickat från min SM-F956B via Tapatalk
     
  5. Sgt Neppers*

    Sgt Neppers*

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    Their ambitions are not matched to ours, not matched to the footballing side. The people in charge are money men. Business men. People who thrive in power and control.

    They've met and succeeded in their ambitions. Profit. Bonuses. Power and control. The rest is a bonus or of no consequence to them.

    Its been said before, for them to be called in to action, bad things need to happen. I reckon Rangers winning the league this season, Rodgers fulfilling his contract may just see them get busy....just!
     
    Last edited: Aug 2, 2025 at 10:18 AM
    neilly1987 and JC Anton like this.
  6. JC Anton

    JC Anton Get yer, hats, scarfs badges & tapes

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    We could make ourselves competitive in Europe, we're never winning the CL but would like Celtic Park be a place where players and fans dread coming.. rather than a tick-box for footballing tourism.

    You do that with better footballing structure and young player development(which is shambolic)

    I do understand that in some ways we're a victim of our own success, making difficult to attract players to our league, when against peer clubs in Holland, Portugal and Belgium for example..

    However, like I say it's difficult to understand what our strategy/ambition is, when we go into our first match tomorrow with Yang starting and maybe Tilio on the bench, I mean * ..
     
  7. muaythai postie

    muaythai postie

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    The one thing we all know is the board don't share the ambition of the fans or manager.. listening to Brendan yesterday that's quite apparent...I honestly don't have a clue as a fan how we fix it...the boardroom is full of guys who love looking at a bank balance more than they love watching football...the Celtic fans have watched us dominate domestic football for so long without making any inroads in Europe apart from last year.. we're desperate to see Celtic do well in Europe and not just be cannon fodder..teams with a lot less money than us or on a par with us financially can do it quite regular...we have a football club who are so attractive to players who want champions League football and with the hope of getting a move to England..we're a great stepping stone as much as that hurts me but if we get recruitment right it's a win win for us...it's just the lack of realising the true potential of Celtic that gets on my nerves.. nearly every window in thinking surely they'll try to kick on and every window closes with me thinking spend and make us better FFS.
     
    neilly1987 and JC Anton like this.
  8. Mr Shelby

    Mr Shelby Moderator Moderator Gold Member

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    We won't be winning trebles for much longer if we stay on this current course.

    Huns will definitely improve over the coming seasons with the new structure and even teams like Hearts, Hibs, Aberdeen are getting more organised recruitment wise. Whilst we seem happy to stagnate.
     
  9. JC Anton

    JC Anton Get yer, hats, scarfs badges & tapes

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    This is it..

    If we had any ambition to be competitive in Europe we wouldn't need to worry about the Huns as we'd stay miles ahead domestically.
     
  10. MickMaeda

    MickMaeda

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    What I don't get, is when they EBT'd their way to 9 -or was it later for the EBTs- we nearly went to the wall and outside of us nobody cared.

    Well if the SPL can get by without Celtic, it can get by without sevco. So why are our board so scared of is getting too far ahead of the *
     
    johnboy19 likes this.
  11. oh bhoy

    oh bhoy

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    when was the last time we left a transfer window stronger than we entered it ,ange's first season and the dom mckay experiment is the only time i can think of in about 20 years
     
  12. Mr Shelby

    Mr Shelby Moderator Moderator Gold Member

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    It annoys me no end. Because they've been so disorganised for over a decade now. Yet here we are, months after a takeover and we have these concerns. It's always been the same with us though, don't go too far ahead...and now they've actually got people in whi know what they are doing (IMO) and our board probably didn't think it would happen.

    I can guarantee you if the roles were reversed and we were in their position the past 10 years they'd have buried us and this discussion wouldn't even be a thing for them.
     
  13. LectersLuncheon

    LectersLuncheon

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    Firstly, people need to stop talking about "the board".

    We dont have a board. Certainly not in the operational sense that other institutions might.

    We have a bunch of straw men, placed specifically there by Dermot Desmond, with no other remit than to function as proxies, in return for padding their portfolios with an increased share price.

    The attitude of "as long as we"re good enough to beat Sevco to the title", which is the sum ambition of Dermot Desmond, is exactly what lost us 10 in a row.

    Right now, he has supreme confidence that we are still a better side than them, and we have a better manager, and thus, Rodgers has more than enough resources to win the title.

    If we dont, then its not on him. It was the manager who failed.

    Right now, Sevco are quietly and purposely going about their business to deliver a squad to function to their new managers philosophy.
    Whether his philosophy will pay off is still a 50/50.
    But one thing is certain; if...IF they start dishing out thumpings to jobber sides, their self belief and determination will go through the roof. Then they WILL be a threat.

    Meanwhile, we are not even dithering in the market. That would suggest we are actually looking for players.
    We are recieving recommendations, from Tisdale or * knows where, ignoring them if the price is to high, or attempting to low ball them, then sitting on our hands again, waiting for players to fall into our lap.

    Protect the pot is the ONLY function of this board, and by extension, Peter Lawwell; both acting as proxies for Dermot Desmond.

    Ambition doesnt come into it. It just doesn't exist.

    Im still flabbergasted by the amount of fans on here who were crowing happily that the return of Rodgers would signal the beginning of a new era of ambition.

    The so called panty wetters among us, certainly myself, knew fine rightly Rodgers, like Ange, like Lennon, like Rodgers.1, like ALL Celtic managers since Desmond took control, would get ONE window of looser financial restrictions. ONE.

    Thats all any manager will ever get here. ONE.

    There are also the board apologists; those who love to bring up our "unprecedented success". Which, is actually * bollocks. Pure *.

    A * monkey could win this league. And we did it over and over again, against non runners, jobber sides, then a financially hamstrung Sevco. Steven * Gerard won this league ffs.

    The notion that its "unprecedented" is absolute * slave talk. What exactly is "unprecedented" about it?
    Domestic dominance should be par for the course. A * walk in the park for us given our financial strength and the condition of those other clubs around us.

    We arent the * Real Madrid of La Liga. We're Real Madrid in the Segunda Division. Anything less than total domestic dominance is * unthinkable.
     
    BigDoggyWoofWoof likes this.
  14. To stay one step ahead of Rangers and to make a modest profit in the transfer market.

    We've no interest in keeping apace with other European clubs and qualification for Europe is only considered to be a bonus - not an aim in itself. If we continue to decline in Europe and even drop out of the CL for years, the board would be comfortable with that outcome.

    Likewise, our ambition is not to reinvest the majority of our profit to maximise our profitability or quality of football. Investing money in high-value players is considered too high risk, so we limit our investments by spreading them. That's why we're sitting on a pile of money - we can only spread investment so far as our squad can only get so big.

    The truth is that DD and co no longer see us as a big club and have no interest in turning us into one. It's too risky and involves too much change and effort for men who are otherwise enjoying their retirement. They enjoy treating Celtic like a family business they attend to between round of golf. Modernising, restructuring, and expanding what we do is anathema to them - they are rigid, conservative, and disinterested in running a modern football team that is trying to grow. They will plod along like this forever and actively avoid expansion and growth wherever this involves significant change, risk or effort.
     
    Morcombe likes this.
  15. Dianbobo Balde

    Dianbobo Balde

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    Its difficult to know what their ambition for Celtic is because they make no concrete commitments and dont communicate their strategy.

    The closest you get is during the financial yearly and half yearly statements. But its all very vague and contains little by way of measurable targets.

    I dont buy into the conspiracy theories but its difficult to see how the strategy could be looking to genuinely make any serious progression in Europe. Fiscal caution and conservativism seems to be the primary concern in what we do.
     
  16. Dazza

    Dazza

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    We should be aiming to be level with the likes of Ajax, Benfica etc in terms of quality. Last year aside we are one of the worst teams in the CL, when we would sneak into pot 3 for a lot of teams we were probably the team they wanted to get from that pot.

    Our ambition is just to win the league and then qualify for the CL. Nothing beyond that
     
    Morcombe likes this.
  17. PaulM1888

    PaulM1888 Moderator Moderator

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    Retain domestic dominance and progress in Europe. The thing is, we had a springboard to work off with last season (even with the Scottish Cup disappointment) and this Window has sucked the life out of the momentum so far.

    The penny pinching for the wing positions in particular is embarrassing considering the league starts tomorrow and the options are laughable.
     
    JC Anton likes this.
  18. Sgt Neppers*

    Sgt Neppers*

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    For a risk averse board, they're taking one * of a risk with our season and their profits this year.
     
  19. Buster

    Buster Gold Member Gold Member

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    The one l couldn't and still don't get (and correct me if l'm wrong) but were us and the huns some of the few clubs to still take full season ticket money from everyone during the Covid season? If you didn't agree or couldn't pay you lost your season ticket? No entertainment holds a gun to your head to make you pay for something that's impossible to attend.
     
  20. belfastcelt

    belfastcelt Gold Member Gold Member

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    Sad reality is Rodgers is the best manager we can attract.

    But DD isnt going away anytime soon

    Best thing potentially that can happen is we get a good DOF. I accept Rodgers wont like that plus not like hes not been backed with manager players and only club signings. So he will walk.

    So my belief is we take a step back losing the best manager we can attract. But the right DOF might and only saying might put us two steps forward if ALLOWED the right structure.

    This cooling period. Lack of a better term, when a manager is clearly leaving within 12 months, therefore we dont back them and often make loan signings has to stop. This is a 3 year cycle recently.

    Prevents the contining development of the squad