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What Actually is our Ambition as a Club?

Discussion in 'Celtic Chat' started by Liam Scales, Aug 2, 2025 at 8:02 AM.

Discuss What Actually is our Ambition as a Club? in the Celtic Chat area at TalkCeltic.net.

  1. Liam Scales

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    This is the question Rodgers has posed for me now. And it’s a question I’m struggling to answer.

    Domestically successful is definitely one of them, but being the best in Scotland we also place our own artificial glass ceiling, in a league that we already have a hard glass ceiling to try and push through. We don’t attempt that though.

    In Europe? As long as we are there is the ambition and to show progress but with what we have in place, carefully structured to stay level not strive to push upwards.

    I’ve always been frustrated with our approach, and always said we are overcautious. After that presser though, I think that’s too kind, it’s not us being cautious it’s us being too content to stay still, because it has brought us success but it’s not pushing to be our best.

    and that leaves a massive question left for me, we are sitting with a fortune in the bank. Our bank balance, on paper anyway we might be the most cash rich money in the bank club in Europe. What the * is the strategy
     
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  2. Skelleto

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    To be EXACTLY at a decent rangers level and win 50/50 with them.

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  3. Liam Scales

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    The dominance shown over them, particularly after they got promoted to the top league, we’ve made sure to maintain an unprecedented level of dominance there. Just count our trebles won pre-2016 to after 2016.

    We make sure we’ve stayed fairly comfortably above it being 50/50 equal footing, that is unarguable when you look at just how much it’s not been a coin toss, anyones guess at winning trophies domestically.

    But that’s the frustration for me, it’s to stay ahead enough to do that, not to strive to be the optimum we can be. Again up until BR’s interview I’ve always been annoyed that our barometer is to be just comfortable enough better thsn them. Starting to think it’s not even that, they have raised their level with the takeover off the pitch and in the market anyway.

    We haven’t raised ours to maintain the distance, we have decided our level and we’ll keep it there, even if they could get closer.
     
  4. themouth1888

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    1pt better than those hun *.

    Terrible way to run a business to set your bar so low.
     
  5. Skelleto

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    I dont dispute that it have been like this. Its not hard to maintain dominansen over a dead and then newly formed team.

    Now that they are ran properly it is as clear as day thay our club have stopped pursuing that dominance

    To continue this dominance now requires the board to spend (and they can afford it) but they wont.


    Our board always knew that they would get close to us again, and as fast as the huns started spending, ours stopped.
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    Last edited: Aug 2, 2025 at 8:39 AM
  6. Liam Scales

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    I respect the success and celebrate it, I don’t like the attitude of it’s meaningless not hard. That club in the same time got to a European final, been a good Europa Level team.

    Keeping the team on the pitch with that winning mentality that we’ve shown shouldn’t ever be downplayed for me.

    The run properly part, I also disagree with to a certain level, we are run almost too properly for me,, risk adverse will never gamble the idea of speculate to accumulate. It’s run to be financially secure and win trophies and they have been very good at delivering. Thats not striving to make us the best we can be in
     
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  7. celtic warrior

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    Just exist enough that my driveway can stay heated
     
  8. Skelleto

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    Fair points

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  9. JC Anton Get yer, hats, scarfs badges & tapes

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    They have ambition, but are unable to deliver it..

    Because of outdated thinking and structure.

    Time for DD and PL to step aside, with thanks
     
  10. Liam Scales

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    My question is what is that ambition though, not a question of there’s none at all, it’s what level of ambition they have.

    And that can only be judged by their actions to achieve their ambitions, not soundbites
     
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  11. JC Anton Get yer, hats, scarfs badges & tapes

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    I guess their actions have delivered unprecedented domestic success, crazy level of dominance really..

    To be financial sound.

    Anything we achieve in Europe is a bonus, that ambition is proven by our substandard performance in Europe, during this domestic dominance, abysmal really.

    Especially frustrating as we competed last season in the CL, but haven’t built on that. Even putting qualification for this seasons competition in jeopardy.

    Its difficult to fathom.
     
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  12. CookieMonster Geez yer cookies Gold Member

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    Desmond is the main one, no matter who is in place below it’s always DD’s business plan on how we are run.

    We’re not a bad structure but just so risk averse to pushing to the next level. We had the chance after selling Virgil, Wanyama, Forster etc but instead got Ronny in and done everything on the cheap. That bit us on the * for a while.

    Now we have the chance to step the level up again and the board have shat themselves after buying Engles & Idah. I doubt very much we’ll even lose money them 2 as well.

    What we should be planning is keeping on buying the younger high potential players in the £6M or less bracket and bring in the experienced players in mid 20’s for £10M who we’ll still be able to sell on in a few year that instantly improve the team.
     
  13. Twisty .

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    I think as long as we keep winning domestically and qualify for Europe, then after that bare minimum to make us look respectable. The more money they accumulate the better as well because then they appear on these charts for best run club etc and it justifies the penny pinching.
     
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  14. The Crow Gold Member Gold Member

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    Win the Scottish trophies


    Make daft wee digs at The huns during AGMS



    qualify for the champions league



    Treat fans like pish



    can’t think of anything else just now
     
  15. The_Bhoy

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    Fair point though, what can we really achieve that’s not being done already? We’re winning trebles (albeit not last season).

    we will never win a champions league trophy again, that’s just impossible. But with the set up now we can’t even drop into the Europa league to potentially try win that (which would be a success).

    so do we spend outwith our means to get through the CL and lose in the next round each year.

    as long as we are continuously winning titles and cups every year that’s continued success. Yeah we should be more pro-active in the market but I don’t think that’s for lack of ambition.

    I would guarantee every year we approach one player out of our reach and get rejected as they have better offers.
     
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  16. honda Gold Member Gold Member

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    Fact is we won't ever win the champions league. We can compete in it to an extent, and that's draw dependant.

    We're stuck in a position where fans want progress in Europe but that won't happen unless we're * and get in the europa. The one huge downside of the new layout. No drop downs.

    We're probably at the level to go very deep in the europa. So apart from stashing cash, who gives a * if we lose a qaulifier. We can pretend like the huns that "were better in Europe than you.. " and ignore its a lower league.

    Now up for team strength, I personally think come end of the window we will be stronger. Left backs the strongest its been since we had tierney. In fact I'd say stronger...

    Weve improved the middle with the addition of nygren

    Striker.. we won't know until we play speed wise, promising.

    Right wing. Yes * it. We still have time. Hopefully rodgers message gets through.

    Overall I think we will be stronger

    It's a * jota got injured. We'd have majorly been stronger imo.
     
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  17. Officer Doofy Come to me, human man Gold Member

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    If we can beat the huns to the league by even a single point and qualify for Europe, then the board are happy. I doubt they even care too much about the domestic cups.

    Their ambition is the bare minimum that the fanbase would expect. We should be winning the league every season, and comfortably, given what’s happened to the huns over the last 15 years.

    They don’t want to maximise the potential of the club. That would require too much effort and spending too much money.
     
  18. buchanbhoy

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    Unfortunately it seems the directors ambition is to be marginally ahead of the scum, we should be assembling a team that can constantly deliver in Europe, our youth development constantly fails to deliver, our scouting system is questionable with more failures than successes. Like the majority I am frustrated that we never kick on to the next level but consistently seem happy to tread water.
     
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  19. James Gold Member Gold Member

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    To be a nod ahead of Rangers. I hoped last summer we had got away from it because we actually spent quite big on a couple of players but clearly from what we've seen so far at least we've resorted to type
     
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  20. oh bhoy

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    to make a profit every transfer window no matter what is happening on the pitch .who else would sell their best striker mid season and not bother trying to replace them .who else sells their best players every single year